Is a sentence written in Times New Roman on a white sheet as powerful as one beautifully designed with specific colors and fonts? Your conscious mind reads the words, but your subconscious mind reads the design.
The Science of Color
Color psychology studies how different hues influence human behavior and perception.
- Blue: Triggers the release of calming neurotransmitters. Perfect for anxiety relief.
- Red/Orange: Increases heart rate and energy. Ideal for motivation and action.
- Green: Associated with growth and money. Great for wealth and health affirmations.
- Purple: Linked to creativity and wisdom.
When you look at an affirmation card, the color hits your brain before you even finish reading the first word, setting the emotional stage.
The Power of Typography
Fonts carry emotional weight.
- Serif fonts (like the one you're reading) feel trustworthy, traditional, and authoritative.
- Sans-serif fonts feel modern, clean, and approachable.
- Script fonts feel personal, creative, and elegant.
Research in visual rhetoric suggests that how a message is presented affects its credibility. A bold, strong font makes the statement "I am powerful" feel much more true than a thin, wavering font.
Visual Priming
By combining the right text with the right design, we create a Visual Prime.
- Capture: The aesthetic design grabs your attention (RAS activation).
- Emotion: The color invokes the correct feeling state.
- Message: The text delivers the cognitive instruction.
This is why we don't just give you text; we give you art. We are designing for your subconscious.
